Our Story

Built on Trust, Driven by Value

TNF Retail started with a simple belief: every Malaysian deserves access to quality products without breaking the bank. That belief still drives everything we do.

How We Started

Founded in 2019 in Sungai Buloh, Selangor, TNF Retail began as a passion project — a desire to connect Malaysian households with quality products at prices that made sense.

What started as a modest online shop has grown into a trusted retailer serving over 2,000 customers across the Klang Valley and throughout Malaysia. We ship fast, we answer every WhatsApp message, and we stand behind every product we sell.

Our team is small, our standards are high, and our commitment to you — the customer — is unwavering. When you buy from TNF Retail, you are not just making a purchase; you are supporting a local Malaysian business that genuinely cares.

A digital point-of-sale system in a small fashion boutique with clothes displayed on a tablet.

Our Mission

To make quality products accessible to every Malaysian household — with honest pricing, fast delivery, and customer service that feels personal.

Our Vision

To become Malaysia's most trusted community retailer — where customers return not just for products, but because they know they are valued.

Our Values

The principles we build every decision on.

Customer First

Every decision we make starts with the question: how does this serve our customers better?

Value-Driven

We source and curate products that deliver genuine value — no filler, no overpriced fluff.

Transparency

Honest pricing, honest product descriptions, and honest customer service — always.

Community

We are proud to serve customers across the Klang Valley and beyond, building lasting relationships.

Our Journey

Five years of growth, one step at a time.

19

2019

TNF Retail founded with a small selection of curated products.

20

2020

Grew to 500+ customers despite challenging market conditions.

22

2022

Launched same-day dispatch service for orders before 2pm.

23

2023

Crossed 1,500 happy customers and expanded product range.

24

2024

2,000+ customers served — our best year yet.

Meet the Team

Small team. Big dedication. Passionate about every order.

Ahmad Hafizuddin — Founder & CEO at TNF Retail

Ahmad Hafizuddin

Founder & CEO

Sungai Buloh

Siti Rahayu — Head of Operations at TNF Retail

Siti Rahayu

Head of Operations

Shah Alam

Kevin Lim — Customer Experience Lead at TNF Retail

Kevin Lim

Customer Experience Lead

Petaling Jaya

Want to Know More?

We love hearing from our customers. Drop us a WhatsApp message anytime.

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